On November 12, the XVII exhibition and conference Travel Winter IT WorkShop — TITW 2026 — took place in Moscow. At the Palmira Business Club venue, technologies for the tourism business were discussed: from sales automation and customer service to new channels of interaction with travelers. As part of the business program, Wi-Fly, the multimedia platform by Oblako company, was also featured.
TITW is dedicated to the practical application of digital solutions in tourism. This year's program covered artificial intelligence, booking systems, payment tools, trip management, and promotion of tourism services. Special attention was paid to Russian developments and opportunities for cooperation between technology teams and participants in the tourism market.
One of the presentations was a report by Leonid Pustov, founder of the Travel Startups community, titled "Startups for Your Business. What 100 Travel Startups Are Doing and What You Can Implement Now." Its central theme was solutions that tourism companies can use for specific business tasks.
Following the presentation, Leonid Pustov announced that the review included 24 projects from the Travel Startups database and the longlist of TOP-100 travel startups, which is being prepared jointly with the startup commission of the Russian Union of Travel Industry. The solutions were categorized into four areas: for travel agencies, tour operators, online agencies, as well as business tourism and event organization. Among the projects discussed in the report, our Wi-Fly platform was also presented.
For Oblako, this is an opportunity to introduce a professional audience to technologies that accompany passengers directly during their journey. Wi-Fly combines entertainment content, trip information, onboard services, and advertising opportunities. The company develops solutions for aviation, bus and rail transport, and water transport.
For the tourism business, the onboard portal can become an additional point of introduction for travelers to their destination. Materials about the region, excursions, attractions, and local cuisine help passengers plan their vacation, and tourism companies can inform them about their offers even before their arrival. This format connects travel time with future trip experiences.
We thank Leonid Pustov and the Travel Startups community for mentioning Wi-Fly in the report and for their attention to Oblako company's solutions. Special thanks to Kirill Volkov (Travel IT World) for organizing the event and creating a platform for professional communication. Such meetings help the tourism business find suitable technologies, and developers meet potential partners and discuss specific cooperation tasks.