On December 18, 2025, the 22nd annual Digital Aviation and Travel Forum (DATF) took place, dedicated to the digital transformation of the aviation industry and the air travel market.
Representatives from over 100 companies participated in the event. Top managers and industry experts summarized the year's results, shared insights on implemented digital projects, and discussed development plans for the digital environment of the aviation industry.
Several key topics were at the center of discussions:
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the impact of sales system and distribution channel transformation on the business of airlines and tour operators;
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the shortage of digital services and IT solutions for Russian air travel users;
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supporting the competitiveness of domestic IT products;
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main trends in the development of the travel market;
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cybersecurity issues.
Speakers included top managers from airlines Aeroflot, S7, and Emirates, representatives from Sheremetyevo and Pulkovo airports, IT directors from ORS, commercial executives from Aviasales, as well as representatives from technology companies, the financial sector, and regulators.
In addition to the business program, the forum hosted an exhibition of technological solutions for the aviation industry. Companies presented developments aimed at improving passenger comfort and the safety of aviation infrastructure.
The company "Oblako" presented its hardware and software complex "Etbox". At the booth, specialists demonstrated the capabilities of the media system and discussed its application with airline representatives and potential advertisers.
"Etbox" is an autonomous in-flight entertainment (IFE) system that creates a Wi-Fi network on board the aircraft. Through it, passengers can access content (Okko, Wink, and other services), as well as use additional features such as a store, flight map, and chat on their personal devices.
The developers note that the system can increase passenger loyalty, create an additional source of income through built-in advertising, and serve as an alternative to foreign solutions.
The next, 23rd Digital Aviation and Travel Forum, is scheduled for June 1, 2026.