Advertising

Federal Brand Advertising Campaign

Launch of an integrated advertising campaign for a federal brand, reaching air, rail, and bus transport passengers. The project included creating dynamic video ads adapted for various screen formats and digital channels, as well as audience engagement analytics.

Client

OKKO

Launch Date

September 2025

Duration

1 year

Challenge

A federal brand approached us with a request to conduct a large-scale advertising campaign aimed at promoting a new product nationwide.
Key requirements:

Reach a wide audience by placing advertisements in transport and on online platforms.
Create a unified visual style and digital strategy for various media (screens, tablets, Wi-Fi portals, social networks).
Ensure accurate analytics of impressions and interactions with content.
Adapt creative content for air, rail, and bus channels, including in-flight portals and Wi-Fi zones.

Solution

The team developed and implemented a unified digital advertising cycle, including:

Creative concept and video ads in vertical and horizontal formats (9:16 and 16:9).
Dynamic content adaptation for airline, railway, and bus network platforms.
Integration of advertising into in-flight portals and Wi-Fi services, considering trip duration and route type.
Analytics system for tracking impressions, clicks, views, and interaction time.
Geo- and time-based personalization mechanism: ads adapted to the region and time of day.

The result was a seamless advertising ecosystem, reaching millions of users on the go and online.

Results

3М+

Reach

97%

Completion Rate

9

Months

"The project became an example of modern digital advertising. We gained full transparency of impressions and detailed engagement analytics. Special mention goes to the content adaptation for all platforms — from airplane screens to mobile applications. Thanks to the campaign, we increased brand awareness by 35% and purchase conversion by 22%. Excellent teamwork!"