Buses

Digital Entertainment Platform for Intercity Buses

Creating a unified onboard system for intercity bus passengers – with access to movies, music, route information, services, and analytics. The portal operates via a local Wi-Fi network, without the need for an internet connection.

Client

Bus Portal

Launch Date

January 2025

Duration

6 months

Challenge

The transportation company faced low passenger satisfaction and a lack of modern digital services during journeys.
Wi-Fi was installed merely for formality and often didn't work due to poor signal on routes.

It was necessary to create an onboard portal, accessible to all passengers via Wi-Fi, which would:

operate completely offline during travel;
provide entertainment — movies, TV series, music, games;
display the route, stops, and estimated arrival time;
include company information, cafe menus at stops, and promotions;
collect anonymous analytics to improve service.

Solution

The interactive SmartBus Portal platform was developed, integrating Wi-Fi, multimedia, and analytics:

Local server in the bus, storing all content and running the web portal.
Automatic synchronization with the cloud when the bus returns to the depot.
Cloud CMS, allowing updates to movies, music, and advertising blocks.
Modern responsive interface, accessible on any device — smartphones, tablets, laptops.
GPS integration — displaying the route, current stop, and estimated arrival time.
Analytics module, tracking passenger interest in content, viewership, and average session duration.

Results

1.5+M

Passengers

88%

Satisfaction

200

Buses

"“SmartBus Portal has become an excellent tool for enhancing passenger comfort. Passengers no longer get bored on the road and receive useful information directly on their phones. We particularly value the stable offline operation — even in regions without connectivity. After implementing the portal, customer satisfaction increased by 45%, and the average rating for trips in the app rose to 4.8 out of 5.”"