The Russian company "Oblako" has begun implementing subtitles and audio descriptions into its Wi-Fly in-flight entertainment system. These new features will allow hearing-impaired, blind, and visually impaired passengers to use the media library during their flight.
These changes are partly due to new Ministry of Transport requirements. Starting March 1, 2027, airlines that show movies onboard will be required to include films with subtitles and audio descriptions in their repertoire. Carriers will be able to determine the proportion of such content themselves, but its availability will become mandatory.
Cinema Accessible to Everyone
Subtitles convey not only dialogue but also sounds important to the plot. Audio descriptions, also known as audio narration, function as a separate audio track: a voice describes characters' actions, gestures, surroundings, and scene changes — everything that cannot be understood solely from character dialogue.
In Wi-Fly, these features are implemented using additional tracks and metadata within the media library. Passengers will be able to select a film and enable the appropriate mode directly within the onboard portal interface.
The platform operates on the basis of the "Etbox" hardware and software complex. The equipment creates an autonomous Wi-Fi network inside the aircraft, which can be accessed from a smartphone, tablet, or laptop. Internet access is not required for this: movies, TV series, music, games, and other materials are stored on the onboard server.
Through the portal, passengers can also track their route, use the store, order food, complete surveys, and contact the crew. A children's section is also provided.
Wi-Fly is used on flights of several Russian carriers, including "Alrosa," "Yamal," and Red Wings. In 2026, "Oblako" continues to develop the platform and expand its media library in cooperation with streaming services.
Update Without Equipment Replacement
For airlines, implementing subtitles and audio descriptions into an already operational system simplifies the transition to new requirements. Carriers will not need to replace installed equipment: the main changes will affect content and portal settings.
Most provisions of the Ministry of Transport order regulating services for passengers with disabilities will come into force on September 1, 2026. The requirement for films with subtitles and audio descriptions will take effect later — on March 1, 2027.
As the media library is updated, more adapted films should become available on Wi-Fly flights. For passengers, this means not just an expanded catalog, but the ability to independently choose and watch content regardless of their hearing or vision.